# Instagram insights and page statistics

> Reach, views, saves, shares, follows and follower demographics from Instagram, post-by-post comparisons, and the visits your pages get by source (DM, bio link, TikTok…).

Source: https://saypage.ai/docs/insights · Updated October 5, 2026

Ask your assistant how things are going: it reads your Instagram insights and your pages' visits, compares posts, explains what worked, and suggests what to post next.

## Things to ask

- "How did my account do over the last 7 days?"
- "Which of my last 10 posts got the most saves, and why?"
- "Where do my followers live, and how old are they?"
- "How many people opened my pages this month, and from where?"
- "What should I post next week?"

## Instagram account insights

Over the last 1 to 30 days, your assistant can read:

| Metric | What it counts |
|---|---|
| Reach | Accounts that saw your content |
| Views | Times your content was seen |
| Accounts engaged | Accounts that interacted with your content |
| Interactions | All interactions with your content |
| Likes, comments, shares, saves | Each on its own |
| Replies | Replies to your stories |
| Contact button taps | Taps on your profile's contact buttons |
| New followers, unfollows | Follows gained and lost |
| Followers, following, posts | Today's totals |

With **demographics**, it adds your followers by country, age range and gender.

Every metric comes with a description of what it counts, and SayPage says when Instagram held something back and why, rather than leaving your assistant to guess:

- follows, unfollows and demographics need at least 100 followers;
- story insights only exist for 24 hours;
- Instagram's data can lag by up to 48 hours.

## Post insights

For any post, Reel or story, your assistant can read its reach, views, likes, comments, shares, saves and interactions, and depending on the kind of post: profile visits and the followers it brought (posts and stories), watch time (Reels), or replies and navigation (stories, while they are live). Comparing posts is where it helps most: "Carousels got twice the saves of your Reels: try your pasta recipe as 5 slides."

## Page statistics

SayPage counts the visits to your pages itself, without cookies. Over the last 1 to 90 days, per page:

- **views**, and views per day;
- **where visitors came from** (below);
- the top **referring sites** and **countries**.

### Where visitors come from

| Source | What it means |
|---|---|
| Instagram DM | The links your automations send (SayPage tags them itself) |
| Instagram bio | Visits from Instagram without a tag: almost always your bio link, sometimes a story link |
| SayPage | From another of your pages |
| Other sites | From a link on another website |
| Direct | Typed, bookmarked, or opened from an app that hides where it came from |

To tell other channels apart, add a `?source=` tag to the links you share there: `tiktok`, `facebook`, `youtube`, `linkedin`, `pinterest`, `x`, `threads`, `email`, `newsletter`, `website` or `qr`. For example: `https://toto-cooks.saypage.page/?source=tiktok`. Your bio link needs no tag, and never use `?source=instagram`: SayPage reserves it for DM links.

Good to know: Instagram doesn't count taps on your bio's links, which is why these page statistics matter. Clicks on links inside a page are not counted (pages run no tracking script), and every page load counts, link-preview bots included.

## Next

- [Publishing](https://saypage.ai/docs/publishing)
- [Comment-to-DM automations](https://saypage.ai/docs/automations)