Instagram insights and page statistics
Reach, views, saves, shares, follows and follower demographics from Instagram, post-by-post comparisons, and the visits your pages get by source (DM, bio link, TikTok…).
Ask your assistant how things are going: it reads your Instagram insights and your pages' visits, compares posts, explains what worked, and suggests what to post next.
Things to ask#
- "How did my account do over the last 7 days?"
- "Which of my last 10 posts got the most saves, and why?"
- "Where do my followers live, and how old are they?"
- "How many people opened my pages this month, and from where?"
- "What should I post next week?"
Instagram account insights#
Over the last 1 to 30 days, your assistant can read:
| Metric | What it counts |
|---|---|
| Reach | Accounts that saw your content |
| Views | Times your content was seen |
| Accounts engaged | Accounts that interacted with your content |
| Interactions | All interactions with your content |
| Likes, comments, shares, saves | Each on its own |
| Replies | Replies to your stories |
| Contact button taps | Taps on your profile's contact buttons |
| New followers, unfollows | Follows gained and lost |
| Followers, following, posts | Today's totals |
With demographics, it adds your followers by country, age range and gender.
Every metric comes with a description of what it counts, and SayPage says when Instagram held something back and why, rather than leaving your assistant to guess:
- follows, unfollows and demographics need at least 100 followers;
- story insights only exist for 24 hours;
- Instagram's data can lag by up to 48 hours.
Post insights#
For any post, Reel or story, your assistant can read its reach, views, likes, comments, shares, saves and interactions, and depending on the kind of post: profile visits and the followers it brought (posts and stories), watch time (Reels), or replies and navigation (stories, while they are live). Comparing posts is where it helps most: "Carousels got twice the saves of your Reels: try your pasta recipe as 5 slides."
Page statistics#
SayPage counts the visits to your pages itself, without cookies. Over the last 1 to 90 days, per page:
- views, and views per day;
- where visitors came from (below);
- the top referring sites and countries.
Where visitors come from#
| Source | What it means |
|---|---|
| Instagram DM | The links your automations send (SayPage tags them itself) |
| Instagram bio | Visits from Instagram without a tag: almost always your bio link, sometimes a story link |
| SayPage | From another of your pages |
| Other sites | From a link on another website |
| Direct | Typed, bookmarked, or opened from an app that hides where it came from |
To tell other channels apart, add a ?source= tag to the links you share there: tiktok, facebook, youtube, linkedin, pinterest, x, threads, email, newsletter, website or qr. For example: https://toto-cooks.saypage.page/?source=tiktok. Your bio link needs no tag, and never use ?source=instagram: SayPage reserves it for DM links.
Good to know: Instagram doesn't count taps on your bio's links, which is why these page statistics matter. Clicks on links inside a page are not counted (pages run no tracking script), and every page load counts, link-preview bots included.